OpenAI plans visual ChatGPT ads and expands advertiser measurement tools
OpenAI will test visual ads during ChatGPT image generation in October, alongside expanded measurement partnerships and ad placement checks.
OpenAIOpenAI announced a visual advertising format for ChatGPT on October 5. The company also expanded tools for measuring campaign results and outlined independent checks on where advertisements appear.
The format will initially appear during image generation for Free and Go users. OpenAI said advertisements will carry labels, stay separate from generated images and have no effect on answers. Integrations with Hightouch, Tealium and LiveRamp will let advertisers supply conversion data through their existing systems.
OpenAI said advertising supports access beyond its subscription business. Its measurement work includes experiments designed to test whether advertisements generate additional purchases. DoubleVerify and Integral Ad Science are developing evaluations of placement safeguards using controlled tests without access to private conversations.
The US test is scheduled to begin later in October with a limited advertiser group. OpenAI said it will continue developing advertising formats and measurement capabilities.
The day's biggest AI news in one short email, every morning. Plus an instant heads-up when a reset or a big release lands.
More on OpenAI
- Oct 5Higgsfield introduces Ads Studio for generating static product adsOfficial
- Oct 5Codex CLI 0.160.1 is outUpdate
- Oct 6OpenAI and Ironclad test AI agents on contract workflowsOfficial
- Oct 6OpenAI opens Decisions API beta for classification and scoringOfficial
- Oct 6OpenAI publishes AI-generated math results with proof-checking materialsOfficial
- Oct 7Community vote: full usage reset for paid plansReset